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Buy Local Buy Wisconsin: Branding: It’s not just about logos!

January 30, 2012

Branding helps set your products apart and connects buyers with the story of your farm. DATCP encourages local food producers to attend one of the four Buy Local, Buy Wisconsin Regional Workshops titled, “Branding: It’s not just about logos!”

At the workshop, attendees will learn more about brand development through examples of successful branding projects. They will also learn about local food trends and the 12 steps to successful packaging.

Attendees are welcome to bring promotional materials or packaging to the workshop to receive feedback.

Each Branding workshop will be held from 9:00 a.m. – 2:00 p.m. Dates and locations include:


●  Wednesday, January 25 at Northern Great Lakes Visitor Center, 29270 Highway G, Ashland.

●  Monday, January 30 at Viroqua Area Medical Clinic, 407 S Main Street, Viroqua.

●  Wednesday, February 1 at James P Coughlin Center, 625 E County Road Y, Oshkosh.

●  Friday, February 3 at DATCP, 2811 Agriculture Drive, Madison (Also accessible by free webinar).

The cost to attend is $30 for the first registration, and $15 for any additional registrations of the same farm, family or organization. Lunch is included. The registration deadline is Wednesday, January 18.

Space for each workshop is limited. To register or for more information, visit datcp.wi.gov/Business/Buy_Local_Buy_Wisconsin or contact Theresa Feiner at theresa.feiner@wi.gov or 608-224-5112.


January 30, 2012
Event Category:
FairShare CSA Coalition

FairShare CSA Coalition