2010 Annual Report
Madison Area CSA Coalition’s 2010 Annual Report is now available.
Nineteen years ago, eight farms banded to together to provide local, seasonal food to 275 households in the Madison area. From this initial group, the Madison Area CSA Coalition has grown to nearly 50 farms serving over 9,000 households. Our remarkable growth has played a pivotal role in increasing our region’s local food capacity and in raising public awareness of the importance of eating fresh, healthy food from farmers that you know and trust.
At a time of unprecedented public interest in organic growing and eating practices, local farming, and social justice, the Madison Area CSA Coalition has expanded its programs and outreach to serve our community as never before. This annual report will offer you a glimpse of how we’ve met challenges and seized opportunities to connect and support more farmers and eaters.
In this report, you’ll learn how our Partner Shares Program increased its participation by more than 25%, providing food to more households than ever before in 2010. After many years of overcrowding, the annual CSA Open House moved to the Monona Terrace last March where more than 1,700 consumers were able to learn about CSA and find a farm. We also sold a record number of cookbooks and doubled the revenue from our top fundraiser, Bike the Barns.
We also took a good look at our mission and vision and in response, created a new staff position, the Grower Program Manager, to better serve our farms. This additional position as well as the realignment of existing staff positions within the organization will allow the Madison Area CSA Coalition to anticipate and meet the needs of our community as we move forward.
The Madison Area CSA Coalition has clearly attained a new level of maturity, bringing increased visibility to its goals, promoting more farms, and serving more people through its programs, cookbook, outreach events, and farm shares each year. As we look to future projects and programs we are grateful for the continued support of farmers, consumers, volunteers, donors, and our community of partners who make the Madison Area CSA Coalition’s work possible. Thank you for your partnership in this effort.