This seminar will teach you the importance of creating a strong brand identity and then implementing it across all your marketing efforts.
The seminar will cover:
1) Building your Successful Brand Identity for your farm
2) Getting your brand in front of your customers
a. Online – Learn how to utilize online tools to increase sales and build
brand awareness for your local farm.
b. Print – Best practices for producing printed marketing materials.
3) Evaluating your Marketing Efforts and budget
As part of this workshop, a limited number of participants will be eligible for 5 hours of follow-up consultation with Sarah LaTarte to develop marketing materials for their farms. To be eligible, you must currently have a working farm business and attend the workshop.
Registration is free but an RSVP is required. Please contact Dennis Fiser at MACSAC to be put on the RSVP list: firstname.lastname@example.org or 608-226-0300.
About Sarah and Good Creative:
Good Creative specializes in marketing and advertising for sustainable food and farming industries. We help local farms and other Wisconsin food producers build a knowledgeable and approachable brand identity. Our clients include MACSAC and Roots Down Community Farms.
Before launching Good Creative, Sarah LaTarte worked as a designer for one
of the top marketing agencies in Detroit, Michigan. She has led marketing and design efforts for such clients as Saturn, Ford, Longaberger Baskets, American Crew, Subaru, Herman Miller, and ESPN’s X-Games. Her work has crossed a wide range of disciplines including corporate identity, event marketing, direct mail, packaging, web design, new media, and corporate training.