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FAIRSHARE BLOG

Fresh produce has numerous health benefits - but unfortunately, nutritious food is not easily accessible to everyone. And for many people with chronic health conditions, medical care costs strain already tight budgets and makes access to fresh produce even more challenging. That’s why, in northern Wisconsin, FairShare-endorsed farmer Kat Becker of Cattail Organics and health insurance provider Aspirus Health Plan have teamed up to provide CSA shares to members with long-term health conditions.

For the last three years, Kat has been providing fresh, locally grown produce through her CSA to members of Aspirus Health Plans’ Comprehensive Care Coordination program. Aspirus Health Plan refers participants with long-term health conditions (from diabetes to high blood pressure and congestive heart failure) to receive a CSA share. In addition to fresh produce, those participating also receive recipes and tips on how to use the vegetables included in each week’s share.


Participants in the program receive a 20 week CSA share as well as an extended 4-week fall share. By providing access to 24 weeks of fresh, nutritious produce to members with chronic health conditions, Aspirus Health Plan hopes to remove financial barriers to eating the fresh foods that have the potential to improve chronic health conditions.


“We would rather pay for people to get healthy food options than see members prescribed to a fifth or sixth prescription,” says Lauren Schrage, Director of Operations at Aspirus Health Plan. “We wish we had a Kat in every county we serve.” In 2021, Aspirus Health Plan provided CSA shares to 40 members. But because the program is funded through the health plan, it will be difficult to expand much beyond this level right now.


There are not many programs like this across the nation, and Kat notes that the partnership is unique in many ways. “Most of the people in our CSA aren’t ‘foodies’, they just want access to affordable good food.” Some health care providers offer reimbursement towards the cost of a CSA share as an incentive for enrollment, but Aspirus Health Plan is using the program as a support for people to afford dietary changes, and they hope to show the positive health impact this access may have.


“Health and food should be more logically linked” says Kat. “Getting healthy food to people with health problems where it’s not accessible and helping them access it can be very powerful. Right now our system is very disjointed, and there’s not a lot of support for people who have a limited income but are not below poverty line. And there are added expenses for people with significant health problems that aren't always reflected in their income level that makes it harder to access healthy food.” Through their partnership, Kat and Aspirus Health Plan hope to continue providing healthy, nutritious food to those with chronic health conditions to build healthy behaviors and increase access to nutritious food.


And Kat is committed to helping participants continue accessing fresh produce even after the 24 weeks that Aspirus Health Plan provides its members. By connecting members to Partner Shares (FairShare’s food access program) as well as programs like Double Up Food Bucks and other farmers’ market incentives, she hopes to support longer-term access to fresh food for participants. Ensuring that people with chronic health conditions can eat good food for a number of years on end could potentially make a big positive impact.


“We love the program and would love to see it replicated, even if it isn’t our own health program,” says Lauren, “because we’re connecting people to a resource that should be so easy to obtain but is so hard at times in our current system, and educating them on how to use it.”

Updated: Jan 12, 2025

Anticipated outcome: Develop a plan for 2020 CSA marketing materials

Actual outcomes: Identified priorities for what we want to show and marketing materials and how we want to assess the actual content.


We used the Food System Racial Equity Assessment Tool to examine our 2019 CSA Campaign. Our materials seem to work for our traditional audience, but have gaps around the price for shares and what CSA is/means. We need to think more carefully about which new audiences we want to attract (Millenials for instance) and what we need to include in our materials to reach them. Our video ad does show people of color, by chance, not design. Those are the people who came to mind for those roles based on their work, not on their skin color. When we show people in our materials, we do want to show people of color but need to do so in a way that is not tokenizing. Perhaps we could pass our materials by people that we as staff and board do not represent and make changes based on their input. They should be friends of the organization and there has to be something in it for them. This topic relates to our lunch on Community Partnerships.



This topic came up because FairShare had just undergone a branding process for the Partner Shares program, which included developing a logo (seen below.) The logo was an iteration of an old sweatshirt design that we had used in various programming. Staff noticed that the design was very similar to the Hamsa and expressed the question of whether or not to use the new Partner Shares logo moving forward.

In having this conversation, we explored what cultural appropriation is, and also looked at the meanings and background of Hamsa. "Cultural appropriation refers to a particular power dynamic in which members of a dominant culture take elements from a culture of people who have been systematically oppressed by that dominant group." **


In the end, we decided to redesign the new logo and avoid any possible cultural appropriation. The ease with which we made this decision surprised me. I thought that those who had just invested time and resources in creating the new logo would be very hesitant to ditch all that work. In actuality, we were in complete agreement that we had to do a redesign.


Because noticing who benefits financially is an important piece of cultural appropriation, we also discussed using our money and contracts to support people and organizations that reflect our values. Who we choose for BTB vendors is one example of where we can financially support businesses that embody our values.


We used the following resources to help guide our conversation:


Blue FairShare logo

608-226-0300

211 S Paterson St.

Suite 280

Madison, WI 53703

EIN #27-2588129

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