BIKE - DRIVE - WALK
Get outside and discover local food and farms with
10 self-guided tours.
Each tour includes interactive audio & visuals, all focused on our food, farms & natural surroundings!
New routes will be revealed throughout the summer, with opportunities for unique on-farm activities.
Gain an understanding of the nuance embedded in what we eat -- from the challenging history of the roots of our food, the location of our grocery stores, or the connections between backyard restoration efforts and vegetable production.
Routes to Roots will culminate with a virtual celebration in September.
Participate in fun summer activities that support local farmers and bring fresh, local food to families.
REGISTER JUNE 1
Sign up below to get notified when registration opens:
video clips courtesy of Mike Palzkill and Roger Bindl
custom tour app
When you register, FairShare will send you a unique user code to unlock your custom Routes to Roots app experience.
hear from farmers
When you bike, walk, run, or drive, you will be treated to audio commentary along the way. Listen to farmers tell you about what they are growing, local musicians playing their favorite tunes, and experts discussing food in Wisconsin.
maps + guide
Each route comes with offline access to maps, tour preparation, and visual + written descriptions at each destination. Enable the geo-fence feature to have these pop up in real-time, based on where you are in the route.
Routes come with quizzes, and scavenger hunts. Register and play between June and September for the chance to win prizes! Join the Routes to Roots Facebook group to see what other riders are doing.
Choose from a number of different route options, and use your unique registration codes to unlock the tour.
Comprehensive instructions at the beginning of each tour, to best set you up for success
Follow your path on the map, or with geo-fenced cues
Engage with written, visual and audio content as you arrive at each point of interest
FARM STOPS & POINTS OF INTEREST
Discover new music and restaurants, and learn from local experts with in-app spotlights.
LOCAL MUSIC & COMMUNITY PARTNERS
REGISTRATION - $100
You can pay in full, in four $25/mo installments, or fundraise.
ALL PACKAGES INCLUDE:
A participant swag bag*
A FairShare tote bag*
Routes to Roots App: maps, audio commentary + visual guide (code good until the end of the year)
Invitation to join FairShare's participant Facebook group
A calendar full of pop-up events and activities (available until September)
*Must register by August
CYCLING or DRIVING ROUTES:
2 Long Routes: 50-60 miles
5 Medium: 20-35 miles
1 Short Route: <20 miles
2 Walks: 3-5 miles (also good for runners, and short bike rides)
Let’s empower more farms and families by raising $30,000 this year!
Funds provide critical support to FairShare programs. When you give, you help us bring low-income families farm-fresh veggies and create vital resources for local farmers.
Here's how YOU can make a difference for farms and families:
1. FUNDRAISE WHILE YOU RIDE, WALK, OR RUN.
2. NOT RIDING? YOU CAN STILL FUNDRAISE!
3. MAKE A DONATION TO FAIRSHARE.
Donate online, or mail your donation.
You don’t need to know a rider to be able to donate through our Routes to Roots cause page
how to fundraise
1. SPREAD THE WORD
Send an email, share your Fundraising Page on Facebook, or mail out postcards!
Tell your network about why you are participating in Routes to Roots and how they can help feed families.
2. KNOW THE CAUSE
FairShare helps over 180 low-income families afford fresh, organic food, as well as the ability to pay with SNAP benefits. FairShare also provides critical resources for farmers to rapidly innovate during the COVID-19 crisis and beyond. When you ride, fundraise, or donate, you protect farms and feed families.
3. SHARE THE IMPACT
$15 provides one week of fresh veggies to a low-income family household.
$60 supports farmer innovation with the guidance of FairShare staff.
$125 makes it possible for FairShare to host a virtual training to share critical resources with small farmers.
$300 supports one household for an entire growing season!
4. CHECK OUT OUR FUNDRAISING TOOLKIT:
The fundraising levels below are cumulative and will be awarded and distributed in September.
Davines Market Bag
Bike the Barns towel
Discover CSA Shirt
Farm Fresh and Fast
2021 BTB Registration
Local Food Pack
Top Prizes (>$500 Raised)
Those that raise the most, get first choice! Select from the following: